Customer Relationship Management is an integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.
Architecture of CRM
Operational CRM
Operational CRM means supporting the so-called front office business processes, which include customer contact. Tasks resulting from these processes are forwarded to employees responsible, information necessary for carrying out the tasks and interfaces to back-end applications are being provided and activities with customers are being documented for further reference.
Analytical CRM
In analytical CRM, data gathered within operational CRM are analyzed to segment customers or to identify cross- and up-selling potential. Data collection and analysis is viewed as a continuing and iterative process. Ideally, business decisions are refined over time, based on feedback from earlier analysis and decisions.
Collaborative CRM
Collaborative CRM facilitates interactions with customers through all channels (personal, letter, fax, phone, web, e-mail) and supports co-ordination of employee teams and channels. It is a solution that brings people, processes and data together so companies can better serve and retain their customers. The data/activities can be structured, unstructured, conversational, and/or transactional in nature.
Benefits of CRM:
Practicing CRM requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself. CRM will help your business if you view it as a set of tools that let you do more for, and get more from, your customer.
• Develop better communication channels
• Collect vital data, like customer details and order histories
• Create detailed profiles such as customer preferences
• Deliver instant, company-wide access to customer histories
• Identify new selling opportunities
CRM for Organization:
The ultimate purpose of CRM, like any organizational initiative, is to increase profit. In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will also reduce costs, wastage, and complaints. Effective CRM also reduces staff stress, because attrition - a major cause of stress - reduces as services and relationships improve. CRM enables instant market research as well: opening the lines of communications with your customers gives you direct constant market reaction to your products, services and performance, far better than any market survey. Good CRM also helps you grow your business.
Customer’s needs are distinctly different to and far broader than a product or service, and the features and benefits encompassed. Customers' needs generally extend to issues far beyond the suppliers proposition, and will often include the buying-selling process (prior to providing anything), the way that communications are handled, and the nature of the customer-supplier relationship: customers stay with you longer; customer churn rates reduce; referrals to new customers increase from increasing numbers of satisfied customers; demand reduces on fire-fighting and trouble-shooting staff, and overall the organization's service flows and teams work more efficiently and more happily.
What do customers want?
Modern CRM theory refers to the idea of 'integrating the customer'. This new way of looking at the business involves integrating the customer into all aspects of the supplier's business, and vice versa. This implies a relationship that is deeper and wider than the traditional 'arms-length' supplier-customer relationship.
The traditional approach to customer relationships was based on a simple transaction or trade, and little more. Perhaps there would be only a single point of contact between one person on each side. All communication and dealings would be between these two people, even if the customers' organization contained many staff, departments, and functional requirements.
The modern approach to customer relationship management is based on satisfying all of the needs - people, systems, processes, etc - across the customer's organization, such as might be affected and benefited by the particular supply.
For more details on CRM visit at www.halfvalue.com and www.halfvalue.co.uk
For information about Books visit: www.lookbookstores.com
Thursday, January 11, 2007
Wednesday, January 10, 2007
Email Marketing
Email marketing is one of the most efficient and cost-effective ways to maintain and enhance customer relationships and deliver a measurable return on your marketing dollar, especially when you choose an email marketing service provider with the experience, ISP relationships, and product capabilities to effectively execute email campaigns, deliver your email, and measure your results.
Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. A typical email campaign will deliver responses within 48 hours. This is the fastest media to generate new business avenues & push the sale.
Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost. E-mail Marketing campaign includes features like creating relevant data base for your target market by internet search, writing effective mail message to increase response rate & sending mails at one-to-one bases not in bulk mail style. The most recent surveys and our own experience show that Email Marketing is an integral part of a companys’ marketing activities.
Advantage of E-mail Marketing:
• Email allows you to build customer and reseller loyalty, acquire new customers, do sales support actions, cross sell and up sell.
• Email has a Return on Investment (ROI) higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
• Email allows you to monitor the email delivery result in real time, knowing the number of recipients and who opened the message and clicked its links.
• Email reaches approx.90% of the final result within 3 working days of the delivery, with a peak during the first hours of the first day for those who run Email Marketing actions at regular intervals.
• Email is easy to use.
• Email is fast; a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
• Email has an excellent cost/performance ratio.
• Email is reliable. The above mentioned study shows that in 95% of cases the users' access the Internet Providers services, to send and receive email messages, without the need to try a second time.
• Email it allows you to quickly and easily identify undeliverable addresses and, therefore, to find a solution.
Disadvantage of E-mail Marketing:
• Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
• Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate.
• It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing. First off, spammers attempt to represent themselves as legitimate operators, obfuscating the issue. Second, direct-marketing political groups such as the U.S. Direct Marketing Association (DMA) have pressured legislatures to legalize activities which many Internet operators consider to be spamming, such as the sending of "opt-out" unsolicited commercial e-mail. Third, the sheer volume of spam e-mail has led some users to mistake legitimate commercial e-mail for spam especially when the two have a similar appearance, as when messages include HTML and flashy graphics.
• Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mails frequently get caught by filters, and hidden; however, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.
• Companies considering an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' CAN-SPAM Act, the European Privacy & Electronic Communications Regulations 2003 or their Internet provider's acceptable use policy. Even if a company follows the law, if Internet mail administrators find that it is sending spam it is likely to be listed in blacklists such as SPEWS.
For more details on E-mail Marketing visit www.halfvalue.com and www.halfvalue.co.uk
Find more information on Books at www.lookbookstores.com
Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. A typical email campaign will deliver responses within 48 hours. This is the fastest media to generate new business avenues & push the sale.
Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost. E-mail Marketing campaign includes features like creating relevant data base for your target market by internet search, writing effective mail message to increase response rate & sending mails at one-to-one bases not in bulk mail style. The most recent surveys and our own experience show that Email Marketing is an integral part of a companys’ marketing activities.
Advantage of E-mail Marketing:
• Email allows you to build customer and reseller loyalty, acquire new customers, do sales support actions, cross sell and up sell.
• Email has a Return on Investment (ROI) higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
• Email allows you to monitor the email delivery result in real time, knowing the number of recipients and who opened the message and clicked its links.
• Email reaches approx.90% of the final result within 3 working days of the delivery, with a peak during the first hours of the first day for those who run Email Marketing actions at regular intervals.
• Email is easy to use.
• Email is fast; a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
• Email has an excellent cost/performance ratio.
• Email is reliable. The above mentioned study shows that in 95% of cases the users' access the Internet Providers services, to send and receive email messages, without the need to try a second time.
• Email it allows you to quickly and easily identify undeliverable addresses and, therefore, to find a solution.
Disadvantage of E-mail Marketing:
• Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
• Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate.
• It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing. First off, spammers attempt to represent themselves as legitimate operators, obfuscating the issue. Second, direct-marketing political groups such as the U.S. Direct Marketing Association (DMA) have pressured legislatures to legalize activities which many Internet operators consider to be spamming, such as the sending of "opt-out" unsolicited commercial e-mail. Third, the sheer volume of spam e-mail has led some users to mistake legitimate commercial e-mail for spam especially when the two have a similar appearance, as when messages include HTML and flashy graphics.
• Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mails frequently get caught by filters, and hidden; however, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.
• Companies considering an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' CAN-SPAM Act, the European Privacy & Electronic Communications Regulations 2003 or their Internet provider's acceptable use policy. Even if a company follows the law, if Internet mail administrators find that it is sending spam it is likely to be listed in blacklists such as SPEWS.
For more details on E-mail Marketing visit www.halfvalue.com and www.halfvalue.co.uk
Find more information on Books at www.lookbookstores.com
Tuesday, January 09, 2007
Six Sigma and Its Benefits
Six Sigma is a business improvement methodology, originally developed by Motorola to systematically improve processes by eliminating defects. Defects are defined as units that are not members of the intended population. The objective of Six Sigma is to deliver high performance, reliability, and value to the end customer. Since it was originally developed, Six Sigma has enjoyed wide popularity as an important element of many Total Quality Management (TQM) initiatives.
Methodologies:
Six Sigma has two key methodologies: DMAIC and DMADV. DMAIC is used to improve an existing business process. DMADV is used to create new product designs or process designs in such a way that it results in a more predictable, mature and defect free performance.
DMAIC:
Basic methodology consists of the following five steps:
• Define the process improvement goals that are consistent with customer demands and enterprise strategy.
• Measure the current process and collect relevant data for future comparison.
• Analyze to verify relationship and causality of factors. Determine what the relationship is, and attempt to ensure that all factors have been considered.
• Improve or optimize the process based upon the analysis using techniques like Design of Experiments.
• Control to ensure that any variances are corrected before they result in defects. Set up pilot runs to establish process capability, transition to production and thereafter continuously measure the process and institute control mechanisms.
DMADV:
Basic methodology consists of the following five steps:
• Define the goals of the design activity that are consistent with customer demands and enterprise strategy.
• Measure and identify CTQs (critical to qualities), product capabilities, production process capability, and risk assessments.
• Analyze to develop and design alternatives, create high-level design and evaluate design capability to select the best design.
• Design details, optimize the design, and plan for design verification. This phase may require simulations.
• Verify the design, set up pilot runs, implement production process and handover to process owners.
Benefits of Six Sigma:
Those organisations that implement Six Sigma correctly achieve significant benefits that contribute to competitive advantage and to changing the culture in an organisation from reactive problem solving to proactive problem prevention. Specifically the proven benefits include:
Benefits For the organization:
• Bottom line cost savings (5%-20% of turnover per annum)
• Improved quality of product or service as perceived by the customer (internal and external customers)
• Reduction in process cycle times
• Development of staff skills
• Common language throughout the organization
• World class standard
Benefits For the individual:
• Improved knowledge and skills
• Ability to use a wide range of tools and techniques
• A status that is recognised world wide
For more details on Six Sigma visit www.halfvalue.com and www.halfvalue.co.uk
Find more about Books on www.lookbookstores.com
Methodologies:
Six Sigma has two key methodologies: DMAIC and DMADV. DMAIC is used to improve an existing business process. DMADV is used to create new product designs or process designs in such a way that it results in a more predictable, mature and defect free performance.
DMAIC:
Basic methodology consists of the following five steps:
• Define the process improvement goals that are consistent with customer demands and enterprise strategy.
• Measure the current process and collect relevant data for future comparison.
• Analyze to verify relationship and causality of factors. Determine what the relationship is, and attempt to ensure that all factors have been considered.
• Improve or optimize the process based upon the analysis using techniques like Design of Experiments.
• Control to ensure that any variances are corrected before they result in defects. Set up pilot runs to establish process capability, transition to production and thereafter continuously measure the process and institute control mechanisms.
DMADV:
Basic methodology consists of the following five steps:
• Define the goals of the design activity that are consistent with customer demands and enterprise strategy.
• Measure and identify CTQs (critical to qualities), product capabilities, production process capability, and risk assessments.
• Analyze to develop and design alternatives, create high-level design and evaluate design capability to select the best design.
• Design details, optimize the design, and plan for design verification. This phase may require simulations.
• Verify the design, set up pilot runs, implement production process and handover to process owners.
Benefits of Six Sigma:
Those organisations that implement Six Sigma correctly achieve significant benefits that contribute to competitive advantage and to changing the culture in an organisation from reactive problem solving to proactive problem prevention. Specifically the proven benefits include:
Benefits For the organization:
• Bottom line cost savings (5%-20% of turnover per annum)
• Improved quality of product or service as perceived by the customer (internal and external customers)
• Reduction in process cycle times
• Development of staff skills
• Common language throughout the organization
• World class standard
Benefits For the individual:
• Improved knowledge and skills
• Ability to use a wide range of tools and techniques
• A status that is recognised world wide
For more details on Six Sigma visit www.halfvalue.com and www.halfvalue.co.uk
Find more about Books on www.lookbookstores.com
Knowledge Process Outsourcing
Knowledge Process Outsourcing is highly value added processes in which the achievement of goals is highly dependent on the skills, knowledge and experience of the people carrying them out. Knowledge Process Outsourcing deals with executing standardized processes, involves higher-end services which require advanced analytical and technical skills, knowledge process outsourcing involves legal works carried out at law firms like patent document writing, global filing, search, trademark search, trademark registration, prior art searches, legal advise on infringements, invalidation search, freedom of use search, etc.
Areas with significant potential for Knowledge Process Outsourcing includes pharmaceuticals, biotechnology, data search, integration and management services, financial services, research and analytics, technology research, computer-aided simulation and engineering design and professional services, such as business research and legal services. Offshoring research and development in pharmaceuticals and biotechnology also holds great potential for Knowledge Process Outsourcing.
Knowledge Process Outsourcing is not an extension of BPO as the premise of a Knowledge Process Outsourcing is to include it into a global delivery team, the requisite skills that support an organization’s core processes. While Knowledge Process Outsourcing is driven by the depth of knowledge, experience and judgment; BPOs in contrast are more about size, volume and efficiency, the report states.
Benefits of KPO
Standardized technical education is now widely available to all in the developing countries. This trained manpower is also accessible at very low cost as well. It therefore makes sense to utilize their services.
Outsourcing to KPO firms can provide the following benefits:
• Valuable cost savings that can be utilized elsewhere.
• Standard operational efficiency.
• Trained professionals at work.
• Savings in time and management energy for maintaining in house services.
• Increase in profits.
• Option to recruit a larger work force without raising costs.
KPO Skills Defined
The following skills form the basis of knowledge-based firms and their workforce. Analyzing data and information to produce meaningful documents.
• Researching information from various sources.
• Converting raw technical data into presentable documents.
• Use of high levels of conceptualization and theoretical knowledge.
• Proficiency with various advanced software and hardware devices.
• Maintaining workflow, meeting deadlines, and applying quality controls.
The KPO Revolution!
The use of skill and knowledge in the Knowledge Process Outsourcing industry directly transforms into higher pay scales. Providing an incentive to work and chances to recognize true potential and skill, the KPO industry has taken long strides into becoming one of the leading business opportunity suppliers. Surveys reveal that the KPO industry is here to stay and grow.
By 2010 the Knowledge Process Outsourcing industry is likely to reach $18 billion and India will receive a whopping 70% of that growth opportunity. With its limitless opportunities for use in any and all industries available, Knowledge Process Outsourcing in India has now opened the door to innumerable avenues. The world is soon to witness the KPO Revolution and companies must now decide whether to join or be left behind.
For more details on KPO visit www.halfvalue.com and www.halfvalue.co.uk
For information on Books Visit: www.lookbookstores.com
Areas with significant potential for Knowledge Process Outsourcing includes pharmaceuticals, biotechnology, data search, integration and management services, financial services, research and analytics, technology research, computer-aided simulation and engineering design and professional services, such as business research and legal services. Offshoring research and development in pharmaceuticals and biotechnology also holds great potential for Knowledge Process Outsourcing.
Knowledge Process Outsourcing is not an extension of BPO as the premise of a Knowledge Process Outsourcing is to include it into a global delivery team, the requisite skills that support an organization’s core processes. While Knowledge Process Outsourcing is driven by the depth of knowledge, experience and judgment; BPOs in contrast are more about size, volume and efficiency, the report states.
Benefits of KPO
Standardized technical education is now widely available to all in the developing countries. This trained manpower is also accessible at very low cost as well. It therefore makes sense to utilize their services.
Outsourcing to KPO firms can provide the following benefits:
• Valuable cost savings that can be utilized elsewhere.
• Standard operational efficiency.
• Trained professionals at work.
• Savings in time and management energy for maintaining in house services.
• Increase in profits.
• Option to recruit a larger work force without raising costs.
KPO Skills Defined
The following skills form the basis of knowledge-based firms and their workforce. Analyzing data and information to produce meaningful documents.
• Researching information from various sources.
• Converting raw technical data into presentable documents.
• Use of high levels of conceptualization and theoretical knowledge.
• Proficiency with various advanced software and hardware devices.
• Maintaining workflow, meeting deadlines, and applying quality controls.
The KPO Revolution!
The use of skill and knowledge in the Knowledge Process Outsourcing industry directly transforms into higher pay scales. Providing an incentive to work and chances to recognize true potential and skill, the KPO industry has taken long strides into becoming one of the leading business opportunity suppliers. Surveys reveal that the KPO industry is here to stay and grow.
By 2010 the Knowledge Process Outsourcing industry is likely to reach $18 billion and India will receive a whopping 70% of that growth opportunity. With its limitless opportunities for use in any and all industries available, Knowledge Process Outsourcing in India has now opened the door to innumerable avenues. The world is soon to witness the KPO Revolution and companies must now decide whether to join or be left behind.
For more details on KPO visit www.halfvalue.com and www.halfvalue.co.uk
For information on Books Visit: www.lookbookstores.com
Sunday, January 07, 2007
E-learning and its Benefits
E-learning is an all-encompassing term generally used to refer to computer-enhanced learning, although it is often extended to include the use of mobile technologies such as PDAs and MP3 players. It may include the use of web-based teaching materials and hypermedia in general, multimedia CD-ROMs or web sites, discussion boards, collaborative software, e-mail, blogs, computer aided assessment, educational animation, simulations, games, learning management software, electronic voting systems and more, with possibly a combination of different methods being used.
Why E-Learning?
E-Learning delivers more training to more people for the fewest dollars. It's flexible, fast, and convenient. It saves time, money, and resources. And it delivers measurable, tangible results. Today's world is driven by access, information, and speed. The key to success is moving knowledge from the people who have it to the people who need it. E-Learning gives you the power to do exactly that. Virtually anyone can sharpen their skills or develop new ones, pick up quick tips or launch a whole new career, earn an IT certification or enhance business skills through e-learning. The possibilities are just beginning.
Features of E-Learning
• Learning is self-paced and gives students a chance to speed up or slow down as necessary
• Learning is self-directed, allowing students to choose content and tools appropriate to their differing interests, needs, and skill levels
• Designed around the learner
• Geographical barriers are eliminated, opening up broader education options
• On-demand access means learning can happen precisely when needed
• Travel time and associated costs (parking, fuel, vehicle maintenance) are reduced or eliminated
• Overall student costs are frequently less (tuition, residence, food, child care)
• Potentially lower costs for companies needing training, and for the providers
• Enhances computer and Internet skills
• Draws upon hundreds of years of established pedagogical principles
• Has the attention of every major university in the world, most with their own online degrees, certificates, and individual courses.
Some of the key benefits of e-Learning include:
• E-Learning means that you no longer need to spend long periods travelling to a location to attend a course; you can now have access to learning when you want it, at the time you want it - day or night, wherever you want it. For many students this has opened up a new, much more flexible and accessible world of learning that was previously closed to them due to disability or family circumstances, or perhaps due to the fact that the course they wanted was on the other side of the world.
• E-Learning can make learning exciting, engaging and compelling. Hard and boring subjects can be made easier, more interesting and appealing with e-learning.
• Learning is a social activity, and e-learning means that powerful and enduring learning experiences can be achieved, not just through content, but through the use of online communities and networks. Here learners are encouraged to communicate, collaborate and share knowledge. In this way, e-Learning can support "learning through reflection and discussion".
• Learning has moved from the classroom onto the desktop and now into the pocket. It's a fact that we are all becoming more mobile. The term m-learning is used to describe the use of PDAs and mobile phones for learning. PDAs are very useful devices onto which learners can download learning content and then view it at their convenience.
• E-Learning empowers learners to manage their own learning and in the most appropriate way for each learner. We all learn in different ways - reading, watching, exploring, researching, interacting, doing, communicating, collaborating, discussing, sharing knowledge and experiences.
• E-Learning is also helping to embed learning within work processes, as organisations begin to recognise that learning is not something that only takes place in a classroom. In fact, 70% of all learning occurs while a person is on the job, that is, not in formal training or education but in everyday working life as employees carry out their jobs - finding out information, reading documents, talking to other colleagues etc. It is these kinds of informal learning activities that e-learning can also support and encourage within an organization.
• E-Learning has helped organisations with their bottom line. Many organisations have reported improved time to develop competencies and this reduction in learning time has meant savings on salaries and opportunity costs, and increased customer and staff satisfaction has led to higher customer and staff retention rates.
Conclusion
These days, organizations want to keep their employees aware of new information and technology. Also learners want a fast and suitable way to learn new skills and information. Some main benefits of e-learning to the learners and organizations are discussed in this article. These benefits will help the organizations to determine whether to use e-learning, and the learners to decide the most suitable way for them to learn. Because of these benefits to organizations and employees, the trend toward e-learning is growing dramatically.
For more details on E-Learning visit www.halfvalue.com and www.halfvalue.co.uk
Find more information on Books at www.lookbookstores.com
Why E-Learning?
E-Learning delivers more training to more people for the fewest dollars. It's flexible, fast, and convenient. It saves time, money, and resources. And it delivers measurable, tangible results. Today's world is driven by access, information, and speed. The key to success is moving knowledge from the people who have it to the people who need it. E-Learning gives you the power to do exactly that. Virtually anyone can sharpen their skills or develop new ones, pick up quick tips or launch a whole new career, earn an IT certification or enhance business skills through e-learning. The possibilities are just beginning.
Features of E-Learning
• Learning is self-paced and gives students a chance to speed up or slow down as necessary
• Learning is self-directed, allowing students to choose content and tools appropriate to their differing interests, needs, and skill levels
• Designed around the learner
• Geographical barriers are eliminated, opening up broader education options
• On-demand access means learning can happen precisely when needed
• Travel time and associated costs (parking, fuel, vehicle maintenance) are reduced or eliminated
• Overall student costs are frequently less (tuition, residence, food, child care)
• Potentially lower costs for companies needing training, and for the providers
• Enhances computer and Internet skills
• Draws upon hundreds of years of established pedagogical principles
• Has the attention of every major university in the world, most with their own online degrees, certificates, and individual courses.
Some of the key benefits of e-Learning include:
• E-Learning means that you no longer need to spend long periods travelling to a location to attend a course; you can now have access to learning when you want it, at the time you want it - day or night, wherever you want it. For many students this has opened up a new, much more flexible and accessible world of learning that was previously closed to them due to disability or family circumstances, or perhaps due to the fact that the course they wanted was on the other side of the world.
• E-Learning can make learning exciting, engaging and compelling. Hard and boring subjects can be made easier, more interesting and appealing with e-learning.
• Learning is a social activity, and e-learning means that powerful and enduring learning experiences can be achieved, not just through content, but through the use of online communities and networks. Here learners are encouraged to communicate, collaborate and share knowledge. In this way, e-Learning can support "learning through reflection and discussion".
• Learning has moved from the classroom onto the desktop and now into the pocket. It's a fact that we are all becoming more mobile. The term m-learning is used to describe the use of PDAs and mobile phones for learning. PDAs are very useful devices onto which learners can download learning content and then view it at their convenience.
• E-Learning empowers learners to manage their own learning and in the most appropriate way for each learner. We all learn in different ways - reading, watching, exploring, researching, interacting, doing, communicating, collaborating, discussing, sharing knowledge and experiences.
• E-Learning is also helping to embed learning within work processes, as organisations begin to recognise that learning is not something that only takes place in a classroom. In fact, 70% of all learning occurs while a person is on the job, that is, not in formal training or education but in everyday working life as employees carry out their jobs - finding out information, reading documents, talking to other colleagues etc. It is these kinds of informal learning activities that e-learning can also support and encourage within an organization.
• E-Learning has helped organisations with their bottom line. Many organisations have reported improved time to develop competencies and this reduction in learning time has meant savings on salaries and opportunity costs, and increased customer and staff satisfaction has led to higher customer and staff retention rates.
Conclusion
These days, organizations want to keep their employees aware of new information and technology. Also learners want a fast and suitable way to learn new skills and information. Some main benefits of e-learning to the learners and organizations are discussed in this article. These benefits will help the organizations to determine whether to use e-learning, and the learners to decide the most suitable way for them to learn. Because of these benefits to organizations and employees, the trend toward e-learning is growing dramatically.
For more details on E-Learning visit www.halfvalue.com and www.halfvalue.co.uk
Find more information on Books at www.lookbookstores.com
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